“1998” 2023
In 2023, Joe Freshgoods collaborated with New Balance on "1998", a creative homage that explores his origins and love for film and the arts. Inspired by the cinematography and hip-hop of that era, the collection merges luxury with nostalgic references from the cult classic Belly. The campaign emphasizes storytelling and unique design, offering a cinematic experience on and off foot.
Directed by Joshua Kissi
Produced by Miata Ramos
