“Outside clothes” 2021
Joe Freshgoods teams back up with New Balance on the 990v3 “Outside Clothes,” reminding you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant. The design fuses Joe Freshgoods' memories of playing hard and being told he smelled like outside with a clean style and comfortable cushioning, while also drawing on his need to be outside to create. In the deepest memories of your childhood, your mama probably told you not to wear your outside clothes on the bed, but this is different.
Voted 2023 People’s Choice Webby Award for Best Campaign
Directed by Mike Carson
Produced by Miata Ramos